About
The Mission
At the heart of everything, we set out to offer the best quality.
How it Started
Our Journey
The idea of SOBO was born in 2021—a dream fueled by passion and vision. But as life often goes, timing wasn’t right. Challenges, uncertainty, and the hustle of daily life made it difficult to bring our idea to life back then.
Fast forward to 2025, after years of planning, learning, and waiting for the right moment—we finally brought SOBO to life. In May 2025, the real work began. Every late night, every brainstorming session, and every small win brought us closer to what you see today.
We didn’t just want to create a business—we wanted to build something meaningful, something that connects people and adds value to their lives.
What SOBO Stands For
- Simplicity & Style – We believe in clean, modern aesthetics that reflect confidence and comfort.
- Originality – Our vision is rooted in authenticity. We’re not here to follow trends, but to create something that reflects our unique voice.
- Belonging – Our name is a reminder that everyone belongs. SOBO is for everyone who believes in purpose-driven products and transparent values.
- Opportunity – We started late, but we’re here to grow. We hope to empower others who dream of doing the same.
Looking Ahead
SOBO is still young, but our dreams are big. As we grow, we promise to stay true to our roots—focusing on quality, creativity, and customer experience. Thank you for being a part of our story. The best is yet to come.